Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”

A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.

The importance of proofing your work before sending it out into the world cannot be underestimated. And thanks to longtime AI products like simple spellcheck and the newer Grammarly, we can get a quick assist—but nothing truly replaces an eye and ear for detail and context. That's where a proofreader (preferably human) comes in.