FEATURED ARTICLES
FEATURED
The Concept: What Does It All Mean? #000019
Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.
For All the Wordsmiths Out There.
Elevate your brand's credibility with precise proofreading and editing services from Trampoline Design. Let our experts ensure your content shines.
Here’s to you, 2024.
A final tip of the cap to 2024 and all the brands that came with it. It never gets old seeing these designs come to life in the wild.
Review: A Year of the Concept
A year in the books, 12 Concept newsletters chock full of advice, stories, industry tidbits, and more. As we move through the year, we write about the topics that are most relevant at the time: questions we’re getting, trends we’re seeing, work we’re proud of. Here’s a peek at what we reviewed throughout 2024. And as always, have a question or seeking an answer? ASK US.
Good Design is in the Details
After years of honing our skills and working together to push the envelope and turn the key, our Tramp team of designers has found that good design lies in the details. For us, it comes down to the small things; the kerning of a headline, how colors contrast against each other, the uniformity in line weight. Here are the details our designers look at when putting a piece together.
The Concept: Social Marketing, Issue 000016
Take a moment and think about what fuels your desire, if you have one, to browse social media. If you are a business owner, what do you think your customers are seeking when they follow you? What KPIs are you seeking when you are putting content out there? Are you achieving those goals and can you connect them directly to your social media presence?
Abstract Art as Inspo
Susan Radzyminski, the CMO of BST & Co, reached out to Trampoline after we worked together on the successful branding project to represent the merger of Albany Med and three other hospitals in the Capital Region.
BST is an accounting, business advisory, and management consulting firm that has just invested in new, flexible office space for their team of number crunchers and strategists. From an interior design standpoint, the office was a blank canvas, and the team at BST was in search of options and ideas on how to fill the walls with artwork.
The Concept: Is Video Worth It? Issue #000015
We are all aware of current consumers' abbreviated attention spans. We live in an age of instant gratification and in order to cater to that audience, we need to make sure we're engaging our audience with authentic content that will hold their interest, while meeting them where they are (on their devices).
New Brand, Inspired by the Old.
Using the original vintage logo as inspiration, we created a modern icon with accompanying typography to stand out amongst the crowd, which also looks sharp on merch and even better on terrain park features.
The Concept: The Power of the Grid. Issue #000014
The solution is not a one-size-fits-all but it can be a path to curating a social media presence in a way that is manageable, forward-facing, and professional. Between Instagram stories, Facebook feeds, TikTok's, X posts, and LinkedIn fodder, the reigning champ for ongoing content curation with staying power is...
Summit Series: Success Despite Storm
We wouldn’t let Hurricane Debby be the downer that she so desperately wanted to be. On Friday, August 9th, Trampoline held its first Summit Series conference, a unique take on a marketing conference in which we took to the trail to talk, both business and personal, build relationships and answer questions.
Maine: Prepped for Growth
The Mid Maine Chamber of Commerce hired Trampoline to help sell the idea that Maine isn't just for vacations, it's the perfect place to put down roots or start your business.
The Concept: Summit Series. Issue #000013
We're hosting a single-day marketing conference, and it's an outdoor affair. The Trampoline creative team will be hiking the short but rewarding Bradley's Lookout trail in Bolton Landing to talk through strategy and design decisions, sticky points, ideas, you name it.
North Country Prosperity, One Donor at a Time.
Our work for NRDC is an example of how Trampoline can help reshape an organization with authenticity and an eye for longevity. Projects like these are successful when they develop as a partnership. We get to know communities, listen to stakeholders, and genuinely plan for the most enduring impact we can have. Trampoline becomes an extension of your team.
In Good Company.
When people ask about BCorp, we are still learning how to explain it. And when asked why we became certified the best way to answer is that it just felt right.
As we continue to learn from and about the BCorp community, it's been wonderful to realize just how many other companies have taken the same steps.
Another Summer of Theater Magic.
This June, Adirondack Theater Festival kicks off its summer season featuring posters designed by our very own graphic designers. Bringing the shows to life through graphic design, we put the spotlight on the diversity of the shows, the force of community in the arts and beyond, and the resurrection of the magic of theater.
The Concept: Content Marketing. Issue #000012
Content marketing campaigns are built to solve a specific issue or to position a brand in a certain way. The goal of outbound communication is less focused on the bottom line and more dedicated to reputation and/or awareness.
When life knocks you down, OrthoNY gets you back up.
So what do you do when something like this 👆 interrupts your summer plans? You look for quick, convenient, and expert care to get you back out doing the things you love.
The Concept: ROI. Issue #0000011
Will investing in outbound marketing improve my bottom line? Can it be done for less expense? What is the ROI on a brand investment, a creative campaign, or a video series? So many questions! Such uncertainty…
Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.