THUMB-

STOPPING

DIGITAL CAMPAIGNS THAT CONNECT BRANDS WITH AUDIENCES

$2.45

CPM

Mobile phone screen showing promotional image for Lake George Expedition Park with a roller coaster ride, children, trees, and clouds in a cartoon style. Text includes 'Romp, Roar, and Explore!', 'Buy Tickets!', and features at the bottom state 'Rides, Shows, Exhibits, Life-Size Dinos'.
EXPLORE LGEP

19.7M

IMPRESSIONS

A mobile phone screen displaying an advertisement for Southern Vermont Deerfield Valley, with a background image of a woman jumping on a rocky riverbed surrounded by lush green trees. The text says "Vermont how you want" and includes a website link visitvermont.com.
EXPLORE SOUTHERN VERMONT

18.47%

CTR

Smartphone screen displaying a ski resort advertisement with the text "Make your winter legendary" and a picture of a person skiing in winter gear, along with a "Buy Tickets" button and the Granite Peak logo.
EXPLORE GRANITE PEAK
Logo for Lake George Expedition Park with green, dark teal, and brown text and a compass icon.

The average CPM (cost per 1,000 impressions) for amusement parks is $6.98. LGEP pterodactyl-ed it out of the Jurassic Period at $2.45 CPM.

—

Display Banners | Social: Facebook & Instagram

Colorful children's dinosaur-themed playground with dinosaur play structures, a child playing, and a slogan encouraging fun and exploration.
A yellow curly or bent arrow pointing downward.
Design with dinosaur bone illustration, dinosaur skeleton, green pterodactyl, leaf, monstera leaf, and small photo of a girl with a dinosaur sculpture, displaying promotional text about branding, copywriting, and media.
Yellow arrow pointing downward
A smartphone screen displaying an Instagram post about Lake George Expedition Park, featuring images of children on amusement rides and a dinosaur sculpture, with colorful park graphics in the background.
Poster promoting Lake George Expedition Park with a family enjoying a ride on a colorful amusement park ride surrounded by green trees. The poster features text about rides, shows, exhibits, and life-size dinosaurs, and includes a button to buy ticke
Smartphones displaying a promotional image for Lake George Expedition Park, featuring children on a ride and text stating "Romp, Roar, and Explore!" with buttons for buying tickets.
Banner for Lake George Expedition Park featuring an illustration of pterodactyls, a dinosaur, and a young boy standing next to a life-sized dinosaur model in a wooded setting. Text highlights rides, shows, exhibits, and life-size dinosaurs.
Logo with a stylized mountain composed of green, blue, purple, and orange shapes, and the text 'Southern Vermont Deerfield Valley' beneath it.

An awareness campaign for Southern Vermont received 19.7M impressions to their target audience of families & young adults through the primary “Visit Vermont” CTA.

Display Banners | Social: Facebook, Instagram & TikTok
Explore more campaigns for Southern Vermont ↗️

Image showing a booklet labeled 'Brand Audit', a colorful banner with the text 'Vermont how you want', and a photo of two people kayaking on a lake in a green, forested area.
Yellow curved object or shape.
Open branding book with geometric design next to a photo of people kayaking on a lake with a forested background.
Yellow curved line on a white background
A digital collage featuring outdoor activities in Vermont, including people hiking, biking, jet skiing, and socializing, with an Instagram post showcasing similar scenes and the logo for Southern Vermont Deerfield Valley.
A young girl riding a bicycle wearing a tent with an adult woman behind her on a bike, both wearing helmets, in a park with green trees, promoting Southern Vermont Deerfield Valley with colorful graphics and the tagline 'Vermont how you want'.
Three smartphones displaying images and advertisements promoting Vermont, including a cyclist and a person enjoying a drink, with the phrase 'Vermont how you want' and a website link visitvermont.com.
A man and two children kayaking on a lake surrounded by green trees, with the words 'Vermont how you want' overlaid at the bottom.
A snowflake with a stylized snowflake icon above a black line.

This early season campaign was Legendary. A click-through rate of 18.47% resulted in a 40.84X return on ad spend (ROAS).

Display Banners | Social: Facebook & Instagram
Explore more campaigns for Granite Peak ↗️

A brochure or magazine featuring weather information for a place called Granite Peak, with a photo of a person in winter gear during snow, and the words "Legendary" in a blue cursive font.
Yellow arrow pointing downward.
Open magazine with a photo of a woman in orange winter gear and helmet snowboarding on a snowy landscape, with text 'Legendary' on the page. Additional text includes 'Creative Copywriting' and 'Strong Brand & Elements'.
Yellow downward arrow pointing left.
Multiple smartphones displaying a website promoting winter tickets to Granite Peak, featuring images of skiers and mountains with the text "Make your winter legendary".
Three skiers in winter gear skiing down a snowy slope with leafless trees in the background. Text overlay reads 'Make Your Winter Legendary'. A snowflake icon with the words 'Granite Peak' and a button that says 'Buy Tickets' in the bottom right corn
Instagram post showing four people skiing on snow at Granite Peak Ski Area in Wausau, WI, with a caption about discovering legendary winter at Granite Peak.
A person skiing down a snowy slope wearing a helmet, goggles, and winter gear, with text overlay promoting winter leisure activities at Granite Peak.

EXPLORE MORE

An “impression” refers to when someone sees a campaign on social media, the search engines or another marketing platform (Sprout Social, Inc 2022).